New funky brand Forking Around is all about championing local food and drink destinations and brands with its online magazine-style content. Forking Around needed to create drool-worthy social media content that drew followers and readers like a moth to a flame.
Brand strategy, project management, tone of voice, SEO-optimised copywriting, social media content.
As the project manager, I developed the brand strategy that identified the brand’s purpose, objectives and routes to market. From here, I created the social media content that launched the brand online and managed the social media team as they start building relationships and developing brand ambassadors.
From here, Forking Around’s site was launched. I managed the content strategy by both briefing and quality controlling all SEO-optimised articles being pushed out.
- Average monthly audience growth of 52%
- Paid social traffic campaigns with very low CPCs ranging from £0.05 – £0.58
- Engagement rates between 3% – 8%
Project carried out at The Bard Collective, Copyright