New brand The Country Lifestyle prides itself on its online magazine style content set to enhance your country living experience. With content ranging from interior design styles to stunning country getaways, The Country Lifestyle needed to create a alluring social media feed and grow a respectable audience for both social media and content readership.
Brand strategy, project management, tone of voice, copywriting, social media content.
As project manager, developed the brand strategy that solidified the brands purpose, objectives and routes to success. From here, I wrote the social media content that would launch the brand and managed the audience growth and engagement team to start building relationships and developing brand ambassadors.
From here, the site was launched and I managed the content strategy both briefing and quality controlling all articles being pushed out over a wide variety of industries. Topics included fashion for men, women and children, interiors, travel, food and pets.
- Average monthly audience growth of 117%
- Paid social traffic campaigns with very low CPCs ranging from £0.08 – £0.32
- Engamement rates between 9% – 11%
Project carried out at The Bard Collective, Copyright