Intro

The booziest treasure hunt in town.

Thatchers’ association with Somerset Day CIC (a community interest company whose aim is to celebrate Somerset businesses and communities) demonstrates their passion for their Somerset heritage and their need to build relationships with consumers on their doorstep.

Creating a social campaign in a physical space was a completely new concept for the partnership and aimed to gain exposure for both brands. There was no paid budget for this campaign so all results are completely organic.

Services

Social media campaign ideation and management, copywriting, social media content, event management.

Details

An adults-only treasure hunt was created to find the ‘Thatchers Gold’, playing on the name of their flagship brand. The treasure hunt was a physical event held in Wells, Somerset, with directions and clues posted across social media. These clues lead participants to five different locations to collect a sequence of numbers.

Once all the numbers had been collected, the participant entered the code onto a dedicated landing page we developed and was given the location of the prize: £150 worth of Thatchers goodies.

I was responsible for the event management on the day and represented Thatchers throughout the hunt.

Results
  • 44.2k reached on Facebook
  • 895 responses on Facebook
  • 805 website visits
  • Coverage online locally
  • Tweets reaching over 4,838,360 people

Project carried out at The Bard Collective, Copyright